Whether you are new or experienced in e-commerce business, one of your ultimate goals is to attract more customers to your business. For many e-commerce entrepreneurs, higher and better quality website traffic means multiple sales coming to their business.
Search engine optimization (SEO) is probably the best strategy for funnelling higher-quality leads to your website. Various studies show that SEO generates the highest return on investment (ROI) for different marketing campaigns and brings long-lasting results. Despite its benefits, some online sellers do not utilize SEO to build and maintain their websites.
If you are one of the e-commerce business owners who have been ignoring SEO, this quick and helpful guide is for you. Let us explore the importance of SEO for e-commerce and how it can propel your business.
What is SEO for E-commerce?
E-commerce SEO is a form of digital marketing technique that helps online retailers rank their websites higher in search engine results. It helps professionally designed and optimized websites with high-quality content rank better and boost online visibility and traffic. Thus, the primary purpose of SEO for e-commerce is to optimize your website so it can easily capture leads and increase conversion rates.
Unlike SEO for content-focused websites, SEO for e-commerce does more than just incorporate keywords, create engaging and relevant blogs, and acquire links. It is about understanding Google’s guidelines, analyzing buyer intent, and implementing it strategically.
How Can SEO Help an E-Commerce Business?
Like any other business, e-commerce stores constantly aim to attract and bring new customers and establish a loyal core of repeat buyers to drive steady revenue. Without new and loyal customers, it is impossible for your business to thrive. SEO, when used strategically, helps capture high-intent buyers and establish their trust and confidence.
Here are some of the benefits of SEO for your e-commerce store:
- Attract More Potential Customers
When it comes to driving visitors to your website, SEO is the top strategy. According to Outbrain, search drives more website traffic than social media, by over 300%.
Similarly, around 39% of all e-commerce traffic originates from search engines. For instance, for people who are looking for pallet in Toronto, SEO positions the search term directly in front of those actively seeking it, creating more chances for sales.
- Enhance Lead Quality
E-commerce SEO not only attracts more website visitors but also helps in refining your potential customer pool. Many times, e-commerce websites receive clicks from individuals who are not ready to buy or are not certain about your store’s quality or reliability.
Regrettably, just clicking through your product pages would not provide them with the assurance or guidance they need. However, with SEO, you can precisely discern what these individuals desire and provide the information necessary for them to make a choice.
- Boost Sales
The more clicks you get from people interested in your products, the greater the likelihood of increased sales and profits. Illustrating the effectiveness of SEO in driving better sales, Backlinko revealed that leads from search engines boast a closing rate of 14.6%.
This is remarkably impressive considering the average conversion rate for e-commerce stores is 2-4%.
- Establish Authority
In search terms, domain authority pertains to the perceived trustworthiness and respectability of a website by search engines. The more pertinent and user-friendly your web content is, the higher your authority becomes. Authoritative websites achieve higher rankings in search results and gain the trust of online searchers.
SEO is likely the most pivotal tool for cultivating authority. SEO helps you shape a website that people trust and are eager to explore through precise content and reliable information.
- Enhance User Experience
A well-optimized e-commerce website can offer a superior user experience for your customers, facilitating their ability to find what they need and finalize their purchases. This can elevate customer contentment and loyalty, leading to recurrent business and favourable word-of-mouth.
- Social Media Following
SEO does not solely elevate the visibility of your e-commerce website. It also amplifies your business’ presence on social media platforms while increasing traffic to your pages. Social media and SEO complement each other. Each lends support to the other in propelling your business to the pinnacle of popularity. A high-ranking website is generally what people gravitate toward when they plan to buy a specific product or service. To enhance your SEO, consider devising a strong video marketing approach as it is the most captivating content form on social platforms.
For instance, when someone purchases hardwood flooring in Toronto, it is probable that people will start following Capital Hardwood Flooring’s social media accounts. Customers do this to connect with the brand. Similarly, they wish to learn more about the brand’s other offerings, in case they decide to make future purchases.
- Minimize Marketing Expenses
SEO boasts the most enduring return on investment (ROI) among marketing approaches. For instance, a study discovered that technical SEO (encompassing keyword research and site speed enhancements) generates an ROI of 117%. Remarkably, content-oriented SEO yields even more, averaging an ROI of 748%.
In essence, these figures imply that SEO eventually covers its own costs in marketing. In fact, it frequently brings in much more than its costs. But that is not all.
SEO outcomes are enduring, providing benefits over a longer span. Clicks from advertisements usually cease when your campaign concludes, whereas a well-designed product page sustains traffic for as long as it remains pertinent.
Incorporating SEO into your e-commerce venture is not as straightforward as it might appear, but it is worthwhile, given its accessibility. Brands should never disregard the immense potential and possibilities that SEO can introduce to a business, especially those in e-commerce. To conclude, SEO undeniably stands as a splendid income source worth concentrating on, especially when partnering with a trusted SEO company, like localseosearch.com. With an SEO company, you do not have to worry about fitting search engine marketing and allows you to focus on more important aspects of running a company. Hence, it is wise to make judicious investments in the finest search engine marketing companies accessible in the market.